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Atlantis Healthcare Selected as Innovator in Pharma Marketing

Friday, 20 March 2015
 

The annual PM360 Innovator issue profiles a select group of companies as forward-thinkers with strategies that are changing the way industry operates.  Atlantis Healthcare’s use of the proven COM-B framework is highlighted as a strategic tool to understand patient beliefs and behaviors in order to develop more successful personalized interventions. 

“Two patients with the same condition, on the same medication, can have different reasons for not following their treatment. One patient may fear side effects, another may stop because she doesn’t feel any better.  A one-size first-all approach simply won’t work in changing behaviors,” according to Jennifer Sigaud, Managing Director, US at Atlantis Healthcare.

Last year, Atlantis Healthcare was selected as a PM360 Innovator for bringing an evidence-based approach to the US market.

 

 

About Atlantis Healthcare Group

Atlantis Healthcare leverages health psychology to develop and deliver uniquely personalized healthcare solutions that drive sustained improvement in patient outcome through self-management and treatment adherence across chronic diseases.

With the largest team of globally recognized health psychology experts in a commercial setting, supported by digital creative experts, Atlantis Healthcare uses clinically proven models and academic research to develop award-winning behavior change programs, helping patients achieve better health outcomes. The group provides solutions and services across the globe from offices in UK, Germany, Spain, US, Australia and New Zealand.