The annual PM360 Innovator issue profiles a select group of companies as forward-thinkers with strategies that are changing the way industry operates. Atlantis Healthcare’s use of the proven COM-B framework is highlighted as a strategic tool to understand patient beliefs and behaviors in order to develop more successful personalized interventions.
“Two patients with the same condition, on the same medication, can have different reasons for not following their treatment. One patient may fear side effects, another may stop because she doesn’t feel any better. A one-size first-all approach simply won’t work in changing behaviors,” according to Jennifer Sigaud, Managing Director, US at Atlantis Healthcare.
Last year, Atlantis Healthcare was selected as a PM360 Innovator for bringing an evidence-based approach to the US market.